STEFFANI CLARK Creative Director
Profile
I'm a creative leader and conceptual thinker with a passion for creating comprehensive brand experiences. I have a background working on a wide range of businesses across the manufacturing, building materials, pet, and food industries. My extensive customer and consumer-facing background includes brand development, art direction, package design, in-store experiences, web, social media and all forms of marketing collateral. Check out some of my favorite projects.
Building Products
Pets
Work Experience and Highlights
2018 - NOW
PrimeSource Building Products. Inc.
Creative Director
Managed art direction, production and execution of all visual brand assets including packaging, photography, merchandising, brand integration with internal associates and external vendors. Currently focused on developing and overseeing refresh for major corporate brands.
2016 - 2018
Steffani Clark Design
Owner/Creative Director
Executed brand-focused design with adaptability, drive and vision, all while fostering meaningful and collaborative working relationships with clients such as PawTree, PrimeSource Building Products and Heritage Family Specialty Foods.
2006 - 2016
NCH Corporation
Senior Art Director
Worked with on-site and cross-functional teams to design a shrink sleeve program that increased consumer-facing product “billboard” by 250%, boosted consumer perception and generated a 3M increase in sales at the world’s largest retailer.
Utilized market research to refine brand strategy and packaging for Vet’s+Best, natural flea and tick products and Buffalo Range dog chews, resulting in 33M in revenue.
Lead the reconstruction of OUT! PetCare brand to become the #1 Dog Pad Brand in US and Canada and expediting expanded distribution into UK.
1998 - 2006
Art Director
Aided in the company’s first digital design strategy by creating consumer-friendly websites, social media and product advertising. Efforts resulted in CTRs exceeding industry average by 450%+.
Facilitated the modification of OUT! PetCare NASCAR campaign by teaming with vendors to update marketing, web and packaging.
Collaborated with marketing, research and design firms to revitalize four flagship brands, resulting in an increased 23.5% brand awareness.
1996 - 1998
Graphic Designer
Contributor of design and illustration for all corporate packaging and marketing collateral.